Privacy Policy

We collect the following categories of information:

We use the information we collect to:

• Provide, operate, and improve the Platform and its features
• Deliver proactive SMS coaching messages and AI Coach responses
• Track your progress through the 9-module integration program
• Sync your course completion data from the AAFE LMS
• Receive case count data from InjectChart for certification tracking
• Send you account notifications, security alerts, and support messages
• Maintain records of SMS consent for regulatory compliance
• Analyze usage patterns to improve the Platform experience
• Comply with applicable laws and regulations

This section describes our data practices specific to SMS messaging and is required for 10DLC compliance.

When you opt in to SMS messaging, we collect and store your mobile phone number, your consent record (including date, time, and the consent language presented), and all SMS messages sent to and received from your number.

We do not sell, rent, or share your mobile phone number or SMS opt-in data with third parties for their marketing purposes. Your phone number is used solely to deliver the SMS coaching and notification services described in these Terms.

We use Twilio, Inc. as our SMS delivery provider. Twilio processes your phone number and message content solely to deliver messages on our behalf and is bound by its own privacy policy and data processing agreements. Twilio does not use your data for its own marketing purposes.

To opt out of SMS messages at any time: Text STOP to any message from us. You will receive one final confirmation and no further messages will be sent.

For help: Text HELP or contact us at [email protected].

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who help us operate the Platform, including Twilio (SMS delivery), Anthropic (AI Coach), and our cloud infrastructure provider. These providers are contractually obligated to protect your data and use it only for the services they provide to us.
• AAFE LMS (community.facialesthetics.org): With your authorization, we exchange data with the AAFE LMS to verify course enrollment and completion status.
• InjectChart: With your authorization, we receive case count data from InjectChart. No data is sent from the Platform to InjectChart without your explicit action.
• Legal Requirements: We may disclose your information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of AAFE, our users, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction.

We retain your account information and usage data for as long as your account is active or as needed to provide you with the Platform services. SMS consent records are retained for a minimum of five (5) years to comply with CTIA guidelines and applicable telecommunications regulations. SMS message logs are retained for two (2) years.

If you request deletion of your account, we will delete or anonymize your personal information within thirty (30) days, except where retention is required by law or for legitimate business purposes such as fraud prevention.

We implement industry-standard security measures to protect your information, including encryption of data in transit (TLS) and at rest, access controls limiting data access to authorized personnel, regular security assessments, and secure credential storage using industry-standard hashing algorithms.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your account has been compromised, contact us immediately at [email protected].

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to certain exceptions.
• Opt-Out of SMS: Text STOP to any message from us at any time.
• Data Portability: Request a machine-readable copy of your data.

To exercise any of these rights, contact us at [email protected]. We will respond to your request within thirty (30) days.

The Platform uses cookies and similar tracking technologies to maintain your session, remember your preferences, and analyze usage patterns. We use only functional and analytics cookies — we do not use advertising or cross-site tracking cookies. You can control cookie settings through your browser, but disabling certain cookies may affect Platform functionality.

The Platform is intended for use by dental professionals and is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will delete that information promptly.

The Platform may contain links to third-party websites, including community.facialesthetics.org, InjectChart, and facialesthetics.org. This Privacy Policy applies only to the AAFE Integration Platform. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated Policy on the Platform and, where appropriate, by sending an SMS or email notification. The “Effective Date” at the top of this Policy indicates when the most recent changes were made. Your continued use of the Platform after the effective date of any changes constitutes your acceptance of the revised Policy.

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us: